Search Engine Optimization
What Is Search Engine Optimization:
Search Engine Optimization shortly known as SEO, it is a method of implementing
different strategies,techniques and some of new tactics to increase the visitors for your
websites in major search engine like Google,Bing and Yahoo.
Search Engine Results Page (SERP):
It is most important factor for search engine, A search engine results page (SERP) is
the listing of results returned by a search engine in response to a keyword query. For
example if a user search something in google it will shows some of the results.This
results is know as SERP.Focusing more in SERP you can get more free visitors to your
website.If you want to get your Website in top of the search engine results page you
have to do many more tactics.It required some skills.
How Search Engine Works:
Normally search engine crawl each and every website based on the links.Links allow
the search engines automated robots, called "crawlers" or "spiders," to reach the many
billions of interconnected documents on the web.There are millions of websites are
there among which if a user types a query in google search engine.It shows only the
best results to the user what they want.
These dual pressures on the search engines are transmitted to bloggers and
webmasters in the form of the Pagerank algorithm.PageRank,specifically a Google
term,is used by all search engines and is a measure of the importance of a given web
page.The higher the PageRank, the greater the perceived importance,and the nearer to
the top of the search results a page appears.
As Google wants to return the best possible results,it ranks all the pages in its index and
uses PageRank as an important component in this calculation.But,it is also in the search engines interest to help people create highquality content as this also helps to
return better results.
What Search Engine Is Looking For:
❖ When you start writing post write it for user don’t write it for search engine.Search
engine giant like Google always look for unique and quality content.
❖ Write long quality post with different catchy title that not used by any other web
publishers.
❖ So that Google will think that it is a unique post so it naturally get appear in
search results.
❖ Go to Google Keyword Planner search for your keywords how much competition
it has select low competition keywords.Include that keywords in your blog post.
❖ Writing long blog post you can include more keywords in it.
Social Media:
Social sharing is also a one of the very most important factor in terms of getting higher
pagerank in Google Search Engine Results.After you wrote a blog post share that posts
in major social networking sites like
Facebook,Google+,Linkedin,Twitter,Reddit,Pinterest and Digg.Always be active in all
these sites build up your followers instantly answer them for their queries.Show them
that you are trusted in your business.Before building your business in social networking
sites keep in mind that you have to know some of the important factors.
● Networks consist of real,individual humans; they are not an amorphous mass of
faceless traffic.
● Each network is subdivided into smaller interest groups.
● People on different social networks are there for specific reasons.
● Each network has its own way of doing things a kind of community flavour.
Wordpress Search Engine Optimization:
Wordpress SEO here I give you details how to do SEO in wordpress website.In
wordpres you have to understand some of the major factors.If you do it correctly your
site will listed top in search engine results page.It is not sufficient to write one article and
hope that Google will place your blog at the top of the SERPs.Content must be fresh.In
other words,it has to be added and updated regularly.If it is,Google recognizes your
blog as a dynamic and active source of content, and will continually update its index
with material from your blog.If not,your blog will slide into obscurity.
There are Five major attributes you should consider while doing SEO in Wordpress site
such as Site Structure,Keywords and Phrases,Tags and Categories,Headings,Images
and Links.
Site Structure:
It is #1 method to do while creating a website in wordpress.Site structure of your blog is
very important.The design of site structure should be easy to navigate each and every
pages in your site or blog.Every page in a site should link with some other page in a
same website.All pages should be interlinked with in a site.While linking from one page
to another page keep in mind that the linked page should not be an orphaned page.If a
page is orphanage then it should be difficult for google to index your site.If you do it
correctly Google can easily find out your site and index it quickly.Wordpress.com comes
with builtinXML sitemap features.Simply go to http://www.yourdomain.
com/sitemap.xml to view your blog’s sitemap.And also you can download Sitemap plugin such as Google XML sitemaps and instal it in your wordpress website.
Sitemaps are XML documents that help search engine like Google,Bing and Yahoo to
understand the structure of your blog.According to your structure search engine will
index your site easily.
Submit your sitemap to Google webmaster tools https://www.google.com/webmasters it
is one of the best ways to keep in touch with how the search engines are treating your
site or blog.You can see your site performance in google webmaster fully such as
Search Keywords,Crawl errors,Internal links,External links,Index status and many more.
Some of the guidelines to maintain an better site structure:
● Create meaningful and descriptive categories and tags.
● Use pages,not posts,for important information about your site,such as “About
Us”,”Contact Us” pages.
● Include important pages in menus,widgets and in links.
● Make your menus easily understandable for your visitors
● Include related posts links at the end of the posts so that each post will interlink
with one another.
Keywords and Phrases:
To get top places in Google SERP you have to do proper keyword research.For
Example if you searching “New Gadgets in 2015” in Google search engine it shows
results based on the keyword you typed.You can see in results page google will show
you related results according to your keyword that you searched.Doing proper research
in Keywords make your website blog post at the top of the Google Search Engine
Page.While doing keyword research think of users how they will search,take a note of
all that keywords.Then include that keywords in your blog post but do it correctly if you
include more keywords google will think that it is a spam post.Including correct keyword
in correct place will make your website to be placed in Top of the SERP.
Your targeted keywords and phrases should be present in Title of your blog post,URL of
your blog post,Headings tags such as (H1,H2,H3,H4),
Meta Description,Tags,Categories,Link Text,Alternate Text or Alt attribute.It is also very
important to simply use your keywords and phrases in a natural way within plan
content.Keep in mind that humans can read your content than the search engines.
Tags and Categories:
Tags:
Tags are very useful to ordering your group of post under a particular keyword.It is
useful for your website visitors to find the content what they looked.For example if I am
looking for New Technologies and came to your site,if you added your site posts under
tag name New Technologies It is easy for me to find the content.
After publishing your blog post it will include under Tag Sections that you added.
Categories:
Categories on the other hand should be quite familiar to you already,and can be used to
separate content into logical groupings.It is easy to create a few categories and add
each post to the appropriate ones.
Be aware that creating multiple categories and classifying the same content multiple
times can lead to Google thinking that there is a lot of duplicate content on your
site.This is because,your post will appear on the front page and additionally in each
category page it is present in.Over categorizing content also makes it harder for users
to understand the structure of your site.
Images:
Using Images in blog post also do well in search results,if you properly do it.Google
can’t understand images, you have to do some steps to describe it.Include Image Title
and Alternate Text can be added to Image during upload.Google uses the title and
alternative text information to understand what the image is about and this can help the
image to appear in a number of different search results. Every single image you add to a
site should be properly described using keywords and phrases for SEO enhancement.
Links:
Links plays a major role in search engine.Including your targeted keyword in the URL
link will perform well.When you finish writing a blog post always use your blog post url in
small length for example if you wrote a post about Upcoming Technologies Gadgets in
2015 means you can use url as http://www.exampledomain.com/Newgadgets2015
it looks short and sweet.So that Google can crawl your url easily.
There are Two Types of Linking Strategies
1.Internal Link
2.Backlinks (Links Pointing From Other Website To Your Site)
Internal Link:
It is nothing but linking your site posts within your blog using anchor text.Anchor text
means if you want to link to your another article in your blog from one article you can do
like this
<a href=”http://www.exampledomain.com/gadegts2015”>Gadegets 2015</a> .It is
best method to link your site posts internally.Google can easily understand when they
crawl your website.It is also do well in search results.When creating anchor text don’t do
Click Here,See More or Read More it will reduce your score in search engine.Use
Targeted Keywords while using anchor text.
Backlinks:
Backlinks is the important process that every bloggers should know about it.It is known
as Incoming Links that comes from another website to your website is called backlinks.
Search engines often use the number of backlinks that a website has as one of the
most important factors for determining that website's search engine ranking, popularity
and importance.If your site gets more backlinks then your blog will get ‘link juice’ it will
perform well in Search Engine Results Page.In order to get more backlinks you have to
do more stratergies.
There are two types of Backlinks they are Dofollow Links and Nofollow Links
Nofollow links attributes do not allow search engine bots to follow link.That means if the
website owner is linking back to you with nofollow attributes, it does not pass on link
juice.
Dofollow links allow google (all search engines) to follow them and reach our website.
Giving us link juice and a backlink. If a webmaster is linking back to you with this link
both Search Engine and Humans will be able to follow you.
So If your site gets more Dofollow links from more websites then your site will perform
well in SERP.
How To Get Dofollow Links :
1.Submit Guest Post To Other Blogs
2.Comment in relevant dofollow blogs
3.Join in relevant forums and leave your blog link as a signature
4.Add your site to Social bookmarking sites
5.Participate in Question and Answers sites solve questions that asked by any users
and include your blog link after solving answers in the threads.
6.Answer Questions in Yahoo Answers and Cite Your Blog as the Source
7.Exchange links with other bloggers in your Niche.
8.Submit your blog to top Blogging Directories
9.Convert your blog post to PDF and upload it to the document sharing sites
10.Write articles in top sites and link your blog URL.It will mostly indexed by many
search engines quickly.
In wordpress there are more plugin are available for seo but I recommend to install
Wordpress SEO By Yoast or All In One SEO Plugin this plugin will much work better.
● To Activate SEO Plugin for your wordpress website you need to do some steps
● Select Plugins→ Click Add New→ Enter Wordpress SEO By Yoast In Search
Box→ Press Enter
● It will show list of plugins select plugin that you entered in search box click details
to known about plugin and click “Install Now” Button
● After installing click activate your plugin, It will be activated and its placed in left
sidebar in dashboard menu
● Don't worry how to make changes and how to use that plugin tutorial will be given
in the plugin itself before it has been used
● Submit Your Sitemap to the G oogle Webmaster Tools. Google will index your
sitemaps this will get more traffic for your website
● Install Google Analytics Plugin in your blog to track how many users is visiting
your blog from where all information will be given by Google analytics .
● Add your blog/website to Google Analytics to track your website see how much
visitors is visiting to your blog from which source learn more S ign Up To Google
Analytics
● Use plugins to speed up your site use Zen Cache Plugin for better performance
● It will increase your website load speed
● Provide good content on your blog post choose right keyword to place in the
meta keywords section check more relevant keywords for your blog post in
Google Keywords Planner
● Choose keywords from the google keywords planner and place it in your meta
keywords section
● Search engine will always first search title of the page so be careful in choosing
the title of the blog post
● Make use of Header tags this will give much better results in search engines
● Always Use tags when you post any information because it will also be helpful to
appear your blog in Search results
● When choosing titles and keywords for your blog post don’t think of the search
engine, think of people how they will search in google make a research what
keywords they will use.
● Post information daily on your blog then only google will known that it is an active
blog.
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